Founded in 2017, Black Flax stands as a pioneering Māori-led whanau business, a collective of visionary individuals deeply rooted in Taiao innovation and united by a common passion for Matauranga Māori. At the heart of Black Flax Ltd's mission is a vision to weave threads of cultural awareness, understanding, and tikanga into the fabric of a broader and more diverse community. Our commitment extends beyond words; we're dedicated to the traditional restoration and preservation of our native rākau, fostering environments that thrive and cultivating a community of healthy, empowered individuals. With a focus on empowering hāpu to embrace their role as kaitiaki, we lead the charge in mahi tiaki taiao, offering innovative, intergenerational learning opportunities and Rongoā products that bridge the wisdom of our ancestors with the aspirations of today's generation.

Central to the ethos of the Black Flax whānau is the sacred duty of passing down ancestral skills and knowledge. This commitment underscores our resolve to empower our whanau, instilling a deep connection to the tikanga and kawa of our natural resources. Through these endeavors, we stand unwavering in our mission to preserve and uphold these time-honored practices within our community, nurturing a legacy that echoes through generations.