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At Black Flax, our passion lies in weaving together tradition, culture, and nature to benefit our hauora—our holistic well-being. Through the lens of traditional Māori practices deeply rooted in our taiao (natural environment), we craft handcrafted products that not only nourish the body and soul but also honor our ancestral wisdom. From indigenous botanicals to sustainable production methods, every aspect of our creations is imbued with the essence of our land and culture. Our commitment to preserving these practices goes beyond mere sustainability; it's about revitalizing our connection to the land, fostering community resilience, and promoting hauora in its truest sense—body, mind, and spirit. Join us on a journey of cultural rediscovery and holistic wellness with Black Flax.


Black Flax is dedicated to preserving and celebrating Māori heritage through the creation of handcrafted products infused with traditional knowledge and sustainable practices. Our mission is to honor our ancestors by sharing their wisdom, fostering cultural awareness, and nurturing connections between people and the land


Our purpose at Black Flax is twofold: to empower indigenous communities by providing economic opportunities rooted in cultural heritage, and to promote environmental stewardship through the use of sustainable materials and practices. By weaving together tradition and innovation, we aim to inspire others to embrace their cultural identity while caring for the planet.


Our vision is to create a world where indigenous wisdom thrives, where people from all walks of life come together to honor and respect the land, and where sustainable living is a way of life. Through our commitment to preserving Māori heritage, fostering community engagement, and championing environmental sustainability, we strive to leave a lasting legacy of cultural resilience and ecological harmony for future generations.

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